From marketing guru Seth Godin.
“People don’t believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.”
This is also true in a non-advertising sense. It can be good or bad depending on what we are telling ourselves about the world we live in and what we are telling ourselves about ourselves. On some level what we believe is more important than what is true.

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