British billionaire Richard Branson revealed on Friday that he is offering $25 million to anyone who can create a technology that will clean out greenhouse gases from the atmosphere.
The news conference had Branson flanked by former U.S. Vice President Al Gore and British ex-diplomat Crispin Tickell. The goal of the prize is to tackle one of man’s greatest issues – global warming – by spurring development of new technology.
“Man created the problem and therefore man should solve the problem,” Branson said of greenhouse gases at a news conference.